Animation & Motion Design


iOS 7

In 2013, Apple introduced iOS 7, a complete visual overhaul of the mobile operating system with sharper, flatter icons, slimmer fonts, a new slide-to-unlock function, redesigned siri, and a new control panel that slides up from the bottom of the screen for frequently accessed settings. 

I had the good fortune to be invited to work with Apple in the redesign of iOS 7 in the winter and spring of 2013.  I worked with an extraordinarily talented team to help think about how motion could enhance the user experience of iOS 7. My work touched on several aspects of iOS 7, most significantly Siri. The new Siri featured a design where the assistant fades in with the background app being blurred. While speaking, visual vocal waves appear, that form into a spinning circle as the device communicates with Apple's servers. While not unusual for Apple and their designers, it was my first inclusion on a US Patent! (Patent No. D762,701 S).

Following our role in the designing the software, we created videos that were part of the WWDC Keynote presentation where iOS 7 was unveiled to the world, and for other promotional videos on the Apple website.

My role: UI/UX animation in iOS 7. Motion graphics for WWDC and Apple website promotional videos featuring iOS 7.

Client: Apple