Problem: Samsung's home appliance line, especially large unpowered units, was difficult for retail shoppers to evaluate through traditional displays, limiting their understanding of features and fit.
Solution: Created an immersive virtual showroom featuring an 85-inch touchscreen and eight high-def displays spanning 6'x11'. Built using Barbarian Group's Cannes Grand Prix-winning Cinder software, the installation showcased life-sized Samsung appliances, allowing customers to interact with products and visualize them in their homes.
My impact:
Established comprehensive motion design system for the entire user experience
Created dynamic infographics enhancing product education
Collaborated with design and development teams to transform prototypes into functional UI
Contributed to successful deployment across U.S. and European retail locations
My role:
Motion Design Lead
UI Prototype Development
UX/UI Animation Direction
CREDITS
Agency: Barbarian Group
Client: Samsung
Creative Directors: Lutz Vogel, Keith Butters, Jill Nussbaum
Read an interview with Lutz Vogel & Andrew Bell on Motionographer.
Find out more from The Barbarian Group
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