Animation & Motion Design
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BLOOMBERG | What Is Code?

What Is Code?
Bloomberg


Paul Ford wrote a 38,000 word article for Bloomberg Businessweek to explain what code is, its history, how it works and why it’s important to understand. This short visual essay was made to accompany the story, introducing and explaining the article.

CREDITS

My role: Animation

Client: Bloomberg Businessweek
Producer: FCC
Creative Director: Bran Dougherty-Johnson
Design: Bran Dougherty-Johnson
Animation: Scott Balles, Bran Dougherty-Johnson, & Andrew Embury


STILLS