Problem: Bloomberg needed a cohesive brand identity system capable of generating consistent visuals across mobile, web, video, print, and events for their 80+ products.
Solution: Developed an innovative modular system in After Effects that transforms Bloomberg Terminal data into dynamic visual elements. Created a parametric animation system using randomized 3D compositions of graphics, particles, grids, and financial data, captured from multiple camera angles to generate unique visuals.
My impact:
Generated 30,000+ unique visuals used across Bloomberg's global brand platforms
Pioneered a VFX/Animation approach using keyframe automation and scripting to replace traditional design methods
Established a flexible design system serving multiple stakeholders including creative directors, marketing teams, and event managers
Created content for Bloomberg TV, websites, events, print, mobile, and social media
My role:
Lead Designer and Technical Director
Animation System Architect
4K Video Animation
Design System Developer
CREDITS
Client: Bloomberg LP
Chief Creative Officer: Damian Totman
Head of Video Production: Justin Malko
Creative Director: Lutz Vogel
Creative Director: Chris Briseno
Copy Director: Dinah Huntoon
Art Director: Juan David Manotas
Project Manager: Lisa Ly
Art Director: Katherine Seong
