Problem: Apple needed to transition iOS from skeuomorphic design to a modern interface that reflected users' increasing familiarity with touchscreen interactions.
Solution: Transform iOS with a complete visual overhaul emphasizing clean, lightweight design. Introduced new interface elements including a redesigned Siri, slide-to-unlock function, and control panel, establishing the flat design language that continues to influence iOS today.
My impact:
Earned three US Design Patents (Patent No. D745,018 S; D738,889 S; SD762,701 S) for innovating Siri's animation system, featuring dynamic vocal waves and responsive blur effects
Collaborated with Apple's Human Interface team to revolutionize iPhone's core user experience
Created motion graphics for WWDC Keynote presentation and Apple website, introducing iOS 7 to a global audience
Contributed to establishing the modern flat design aesthetic that became standard across mobile interfaces
My role:
UI/UX Motion Designer
Motion Graphics Lead
WWDC Presentation Designer
STILLS
